increase domain authority of website

how to increase domain authority of website

Increase domain authority of website

Domain authority is a matric or numbers which show the ranking ability of a website. Domain authority means how many chances of ranking your website has?

So let’s start our topic how to increase domain authority of website? This course will cover the following topics:

  • What is domain authority?
  • Domain authority vs Page authority
  • Domain authority calculation
  • Tips to increase domain authority of your website

What is domain authority?

Domain authority is a matric or numbers which tell that how many chances of ranking your website has? The domain authority was introduced by MOZ.  It was introduced to check the ranking ability of a website. MOZ is trying to understand the algorithm of Google. And then he has introduced the method to check the authority of a domain.

Difference between domain authority and page authority:

Domain authority means the ranking ability of a domain. It means that how many chances of ranking your website have? It shows the overall performance of a website.

Page authority shows the chances of ranking of a particular page. It means that how many links are pointed to your particular page.

Domain authority calculations:

Domain authority was introduced by MOZ. Everybody is trying to understand the raking algorithm of Google. No one knows clearly about the ranking algorithm of Google, but there are some factors which Google has described to improve the SEO of websites. MOZ calculates about 40 ranking factors to check the domain authority.

It checks how many links are coming towards your website. It also checks many other factors of your website like your website speed, website content and website structure. MOZ checks these factors and gives rating to your website in numbers from 1 to 100. The more marks your website has the more chances it has to rank on Google and other search engines. The more numbers of domain authority means the more ranking ability of your website domain. But it does not mean that if your website has low domain authority your website will not rank on Google. There are many website which have low domain authority but they are ranking on Google well.

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How to increase domain authority of your website?

There are many ways to improve the domain authority. You can increase domain authority of your website by following these steps:

  • Improve your Off page SEO
  • Improve On Page SEO of your website
  • Improve technical SEO
  • Work on Your page speed
  • Make your website mobile friendly
  • Have some patience

Improve OFF Page SEO:

OFF Page SEO deals with the elements which can be done from other websites. The example of OFF Page SEO is link building for your website. You can create powerful backlinks to increase the domain authority of your website. Google or MOZ checks the quantity of links that how many links or pointing to your website. They are checks the quality of links which are coming to your website. If the links are powerful your website will get more authority to rank. Same like this if the links are bad it will decrease the image of your website in the eyes of search engines like Google and Bing. You can remove these links by using some online tools.

Link building strategies

Natural link building:

Natural link building is the best type to get backlinks for your website. These are the backlinks which other automatically provide to you if they like your content. To get more links you should create powerful content on your website. If your content is powerful and helpful for others they will definitely give you backlinks and it will increase domain authority of your website. Google also gives more importance to natural backlinks for ranking a website.

Get links by other methods:

There are many other methods to get backlinks for your website. Many people use guest post to get backlinks for their websites. They can also contact other bloggers to write a review about their website and give them a backlinks also.

Today people are also using paid backlinks to increase domain authority which are not good for the SEO of a website. They can work in some situation they can also rank a website within few days. But when the Google realize about these websites which are using paid backlinks he will penalize them and drop their ranking. And the penalty from Google is very danger that we can rank 10 new websites rather than recovering a penalized website.

Improve On Page SEO of your website

ON page SEO is the type of SEO which can be done on the page of your website. Like giving a proper title to your page, use keywords in your website page and many other things. MOZ also checks the ON Page SEO of a website before calculating the domain authority of a website. So this is also an important factor to increase the domain authority for your website.

Improve technical SEO:

Technical SEO deals with the technical things like SSL certificate, improving your website speed and many other things. This SEO also plays an important role in increasing the domain authority of any website.

Work on Your page speed

Page speed is an important factor which many people ignore. But this is an important factor for any website. According to an estimate more than 70 percent people don’t wait more than a second to load a website. If a website does not load within one second the visitors will leave the site and it will leave a bad effect on website. So try to make your website faster than others. If your website will load faster than others it will definitely get more authority to rank on Google.

Make your website mobile friendly

Today the use of mobile phones is increasing constantly than desktop. The searches of mobile phones are increasing than desktop searches. You know that every person is using mobile phone to search on internet. So it is very important to make your website mobile friendly to increase domain authority of your website.

Have some patience

As we know to increase domain authority of a website a long time required. We can’t increase domain authority of any website within days it takes long time to effect. You should follow the complete steps which we have discussed above and have some patient.

We have already discussed that domain authority is just a number. It does not mean that if your website has high authority it will definitely rank on Google. We have seen some cases that many websites having low authority are ranking on Google. So don’t worry about the domain authority of your website. Don’t focus to increase domain authority rather you should focus on the SEO of your website and the content of your website.

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