Google’s ranking factors for website
In this article we are going to discuss some crucial ranking factors of Google’s SEO. Here we will cover the following ranking factors:
- Website speed
- Discoverable website
- Secure web page
- Best site structure
- Link building
- Outgoing links
- Inbound links
- Website domain age
- Site content
- Keywords in domain
- Link position
- Image SEO
- Image position
- Keywords density
- Links length
- Domain authority
- Spam score
- Keywords in subheadings
- Linked content
What are ranking factors?
As we know if you are reading this article then you have a little knowledge about websites and SEO. Everyone is trying to improve website SEO to rank website. Ranking factors are some points which Google has designed to rank any website on the basis of these points. No one knows exactly the ranking factors of Google but experts are trying to observe the ranking factors of Google’s algorithm. According to the experts there are 200 plus SEO ranking factors which Google follows to rank any website. But here we are going to tell you some of them that are crucial to rank your website.
20 Google’s ranking factors
- Website speed:
In the past most of the users used desktop to search any content on Google. But now the improvement of technology has increased the use of mobile phone. Now the search volume on internet by using smartphone is increasing constantly. Therefore Google has adopted website speed as a ranking factor for a website.
- Discoverable website:
The second ranking factor is that website should be discoverable. It means that website can be accessed easily. If anyone put the link of the website it should be accessed without any hurdle.
- Secure web page:
SSL increases the security of the website. The web page should be secure to rank better. User goes on that web page that is secure. If the web page is not secure it will be a thread for the security of the user.
- Best website structure:
The best structure also increases the value of a website. The structure should be simple and easy to use. All the menus and buttons should be simple and meaningful. The user can find easily whatever he wants. Google wants comfort for his users so he checks whether the site is easy and comfortable for his user if it is he will rank that site.
- Link building:
Link building is a strategy to rank any site by getting links from high authority sites. Backlink is the most powerful tool for increasing the authority of any site. You can get backlinks from some popular sites to increase the authority of your site. The more domain authority your website has the more it will rank on search engines.
- Outgoing links:
The outgoing links on your website should also be more powerful. The powerful links force the Google to look into your site carefully. He will give more attention to your site if it has powerful and related links on it.
- Inbound links:
The inbound links should be used to improve your site ranking. Try to use more and more inbound links on your site to improve the quality of your page. The links should also be from your high authority pages.
- Website domain age:
Domain age also plays an important role in this matter. The old domain gets more attention and trust from search engines and it gets more chances to rank on search engine result pages. So if you don’t have an old domain try to buy an old domain but be careful that domain should not be punished by Google.
- Website content:
Content of your site should be unique and meaningful. This is the best strategy to have well researched content on your site if you want to rank it. Best content makes a good impression in the eyes of the users as well as the search engines. As we know the popular sentence “content is king” so try to focus on your content.
- Keywords in domain:
It is assumed that if we use keyword in our domain it ranks faster. The reason behind this is that when someone searches that keyword Google thinks that he is searching the name of that site. If we use keyword in our domain name there are more chances that it will be on the first page of Google and Bing.
- Link position:
Link position also affects the SEO of any website. This is also a ranking factor in the eyes of experts. The link should be in the suitable position. For example if we are talking about any mobile phone the link of that mobile phone should be at the end of that paragraph in which we are talking about that mobile phone.
- Image SEO:
Images also rank better. We should also focus on the SEO of images. Images should be compressed before use. The ALT tag of images should be better and keyword should be used in the alt tag of the images.
- Image position:
Images position also affects the ranking of your content. You should use images on the right place. If you are talking about a car the image of that car should be in the middle. The content about that car will be around that image. This is the best technique to use images in content.
- Keywords density:
Keywords density means the use of keywords in your content. The density of your keywords should be among the 2 to 3. Never try to write keywords on more places it will affect your content in the form of keyword stuffing.
- Links length:
Links of your post or pages should be in the right size. The normal size of link is less than 70 characters.
- Domain authority:
Domain authority is defined by MOZ. It is calculated in the form of numbers or matrices. If your domain has more authority it means that it has more chances to rank.
- Spam score:
The spam scores of your site should be minimum. Google only ranks that sites which are trustable in the eyes of its algorithm. So try to make your website secure and trustworthy.
Media increases the understanding of your content. Try to use more images and videos in your site content. Especially YouTube videos affect more in this purpose.
- Keywords in subheadings:
As we have discussed that keyword should be used in the title. It should be also in the subheadings like h2 or h3. This is the proper use of keywords in the eyes of SEO experts.
- Linked content:
Link your content to external resources to increase the depth of your article. If you could not write something in depth you can put a link where user can find a proper detail about that topic. For example many sites are using Wikipedia for this purpose.